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Your Daily Touch of Luxury

TEXAN PRIDE, TURKISH COMFORT

✨ 15% OFF WITH THE CODE 'softness2024 + FREE SURPRISE GIFTS 🎁

🇺🇸 U.S. free shipping on orders $149+ 🚚

😁 65,000+ happy customers 🛍️

About Luzia

dedicated to one thing and one thing only: towels

About Us

Our company is family-owned and based in Dallas, Texas. We are not just satisfied with providing a good towel, we strive for perfection.

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Why Turkish Cotton?

Our towels are made of 100% Turkish cotton, known for its softness, absorbency, and durability.

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Our Sustainability Journey

We offer high quality, ethically sourced and responsibly produced products.

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"My towels arrived today and I couldn't be happier. The color is beautiful and are the perfect addition to one of the bathrooms in our new home."

"Beautiful well-made Turkish towels! Excellent source if you’re in the market for a beautiful Turkish towel."

"Beautiful lilac color...very soft and luxurious towels...very happy with this purchase!"

"A terrific product, extremely good quality and a good price."

Blog posts

White Bath Towels

What Is A Good GSM For Bath Towels?

Towel Talk: Unraveling the Mysteries of GSM for Your Perfect Bath Experience With its optimal balance of absorbency, softness, and durability, 600 GSM towels offer a luxurious bath experience that'...

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Sweat Management, Equipment Protection, and More: The Benefits of a Sports Towel

Sweat Management, Equipment Protection, and More: The Benefits of a Sports Towel

Sports towels are an essential accessory for any athlete. They help with sweat management, protect equipment, and provide a psychological boost.

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Gym-Goers Share Their Favorite Features of Workout Towels

Gym-Goers Share Their Favorite Features of Workout Towels

All in all, gym-goers have different preferences when it comes to workout towels, but there are a few key features that stand out. Absorbency, softness, size, durability, and easy to carry are some...

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