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Your Daily Touch of Luxury

TEXAN PRIDE, TURKISH COMFORT

✨ 15% OFF WITH THE CODE 'softness2024 + FREE SURPRISE GIFTS 🎁

🇺🇸 U.S. free shipping on orders $149+ 🚚

😁 65,000+ happy customers 🛍️

About Luzia

dedicated to one thing and one thing only: towels

About Us

Our company is family-owned and based in Dallas, Texas. We are not just satisfied with providing a good towel, we strive for perfection.

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Why Turkish Cotton?

Our towels are made of 100% Turkish cotton, known for its softness, absorbency, and durability.

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Our Sustainability Journey

We offer high quality, ethically sourced and responsibly produced products.

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"My towels arrived today and I couldn't be happier. The color is beautiful and are the perfect addition to one of the bathrooms in our new home."

"Beautiful well-made Turkish towels! Excellent source if you’re in the market for a beautiful Turkish towel."

"Beautiful lilac color...very soft and luxurious towels...very happy with this purchase!"

"A terrific product, extremely good quality and a good price."

Blog posts

Why Kitchen Towels Are a Must-Have for Every Home Chef

Why Kitchen Towels Are a Must-Have for Every Home Chef

Every home chef knows the importance of having the right tools in the kitchen, and one of the most underrated essentials is a set of high-quality kitchen towels. Whether you’re drying dishes, handl...

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How Often Should You Replace Your Bath Towels? The Hygiene Guide

How Often Should You Replace Your Bath Towels? The Hygiene Guide

Bath towels are an essential part of our daily hygiene routine, yet many of us don't think about how often they need replacing. While they may seem clean after a wash, towels can harbor bacteria, m...

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White Bath Towels

What Is A Good GSM For Bath Towels?

Towel Talk: Unraveling the Mysteries of GSM for Your Perfect Bath Experience With its optimal balance of absorbency, softness, and durability, 600 GSM towels offer a luxurious bath experience that'...

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